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International Journal of Agricultural Marketing

Livestock Marketing Performance Evaluation in Afar Region, Ethiopia

Tesfaye Berihun

College of Business and Economics, Hawassa University, Hawassa, Ethiopia

Accepted 2 August, 2017.

Citation: Berihun T (2017). Livestock Marketing Performance Evaluation in Afar Region, Ethiopia. International Journal of Agricultural Marketing, 4(2): 152-160.

Copyright: © 2017. Berihun T. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are cited.

Abstract

This research evaluates the performance of livestock marketing in Afar region, an area characterized by recurrent drought, inadequate basic livestock market infrastructure and accessibility. In addition to secondary data, survey data was collected from 120 randomly selected traders together with intensive price monitoring in seven markets over a period of two months. Markets structures were evaluated using market concentration ratio and; the price co movement, determinants of price and efficiency of the market was also investigated using statistical analysis of multivariate correlation, regression model (ANOVA) and marketing margin respectively. The result indicated that Ayssita, Chifra and Sabure markets had oligopsony market structure with higher wholesale buyers’ concentration; and most of the markets were also inefficient with higher marketing margins except for Yallo market. The regression model showed that livestock price was significantly influenced by markets, breeds, gender, age group, and grades of animals and the multivariate correlation result showed, markets were not integrated at all levels. Policies directed to livestock development projects, mainly improving marketing facilities can change the situation there.

Key Words: Livestock marketing, Marketing margins, Market structure, Market integration, Afar region