IJAM Navigation
About
Publication Ethics
Call For Paper
Guide to Authors
Editorial Board
Submit Manuscript
Articles
Viewing Options
[View Abstract]
[View Full Text PDF]
[View Full Text PDF]
Authors Articles on Google Scholar
Chala Hailu Hussen
Chalchisa Fana
Authors Articles on Pubmed
Chala Hailu Hussen
Chalchisa Fana
Preferences
Email this Article to a friend
Print this Article
Statistics
Viewed: 127
Forwarded: 0
Printed: 18
Downloaded: 256
Browse Journals By Category
Agriculture and Food Sciences
Biological Sciences
Education and Arts
Engineering
Environmental Sciences
Medical Sciences
Pharmaceutical Sciences
Physical and Natural Sciences
Social Sciences

Newsletters Subscription

International Journal of Agricultural Marketing

Determinants of Market outlet Choice for Major Vegetables Crop: Evidence from Smallholder Farmers’ of Ambo and Toke-Kutaye Districts, West Shewa, Ethiopia

Chala Hailu and Chalchisa Fana

Department of Agribusiness and Value Chain Management, College of Agriculture and Veterinary Science, Ambo University, Ethiopia.

Accepted 29 July, 2017.

Citation: Hailu C, and Fana C (2017). Determinants of Market outlet Choice for Major Vegetables Crop: Evidence from Smallholder Farmers’ of Ambo and Toke-Kutaye Districts, West Shewa, Ethiopia. International Journal of Agricultural Marketing, 4(2): 161-169.

Copyright: © 2017. Hailu and Fana. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are cited.

Abstract

This study was initiated to investigate factors affecting market outlet choices by smallholder farmers’ in Ambo and Toke-Kutaye districts. A total of 150 sample households were randomly selected for an interview using a semi-structured questionnaire. The Descriptive statistics and multinomial logit regression model were used for data analysis. Hence, 49.33% of sampled respondents choice direct sell to market while the remaining 31.33% and 19.33% of respondents choice wholesaler and retailer channel respectively. On the other hand, the multinomial logit regression analysis result showed that family size and access to market negatively affecting choice of retailer channel. Similarly, dummy model farmer, education level, and access to credit decrease the probability choice of retailer channel while it increases probability choice of wholesaler channel. Livestock in TLU and access to market decreases the probability choice of wholesaler channel. Finally, the study suggested that being model farmer, allocating more land for vegetables production, efficient use of family labor, access to market, and access to credit services would help to enhance smallholders capacity to produce vegetables that aligned to improve vegetables value chain in the study areas.

Key words: Market Outlet Choice, Multinomial logit, Smallholder Farmers’, Study Areas, Vegetables.