IJAM Navigation
About
Publication Ethics
Call For Paper
Guide to Authors
Editorial Board
Submit Manuscript
Articles
Viewing Options
[View Abstract]
[View Full Text PDF]
[View Full Text PDF]
Authors Articles on Google Scholar
S.M. Ismaiel
S.H. Alkahtani*
A. M. Al-Abdulkader
Authors Articles on Pubmed
S.M. Ismaiel
S.H. Alkahtani*
A. M. Al-Abdulkader
Preferences
Email this Article to a friend
Print this Article
Statistics
Viewed: 881
Forwarded: 1
Printed: 140
Downloaded: 2,227
Browse Journals By Category
Agriculture and Food Sciences
Biological Sciences
Education and Arts
Engineering
Environmental Sciences
Medical Sciences
Pharmaceutical Sciences
Physical and Natural Sciences
Social Sciences

Newsletters Subscription

International Journal of Agricultural Marketing

Marketing volume transaction analysis of dates in Saudi Arabia

S.H. Alkahtani1*, A. M. Al-Abdulkader2, S.M. Ismaiel1

1* King Saud University, Saudi Arabia.

2 King Abdulaziz City for Science and Technology, Riyadh 11451, Saudi Arabia.

*Corresponding author email: safark@ksu.edu.sa

Accepted 26 January, 2016.

Citation: Alkahtani SH, Al-Abdulkader AM, Ismaiel SM (2016). Marketing Volume Transaction Analysis of Dates in Saudi Arabia. International Journal of Agricultural Marketing, 3(1): 102-110.

 

Copyright: © 2016 Alkahtani et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are cited.

Abstract

Marketing volume transaction in Saudi Arabia, including marketing characteristics, volume, prices, marketing channels, and loss analysis, were considered as study objectives. Results of the research paper showed that the average annual activity in date marketing amounted to about 820.5 tons of date as a total transaction for an average dealer. This amount contains all date varieties in the major date production regions including Sukkari, Khalas, Segae, Barhi, Ajwa, and other date varieties. The average annual activity in date marketing for a wholesaler was amounted to about 611.40 tons of date as a total transaction from the different purchasing sources with an average price of about SR 13471.7/ ton. The average annual activity in date marketing for a retailer was amounted to about 308.70 tons of date as a total transaction from the different procurement sources with an average price of about SR 16095.90/ ton. Waste was one of the important key inductor to improve marketing efficiency in general. Al-Madinah Al-Munawara represented the highest date marketing waste out of date marketing purchasing (5.8 per cent). For all regions, the date marketing waste out of marketing purchasing was 4.6 per cent.

Key words: Marketing volume transaction, marketing channels, date loss.