Non-Zulu speakers’ attitudes towards isiZulu at selected public and private sectors in the eThekwini region of KwaZulu-Natal

Rama Pillay

Lenarea  Secondary, 362 Lenham Drive, Northcroft, Phoenix, Durban, South Africa


Accepted 25 July, 2017

Citation: Rama Pillay (2017). Non-Zulu speakers’ attitudes towards isiZulu at selected public and   private sectors in the eThekwini region of KwaZulu-Natal. International Journal of Literature, Language and Linguistics, 4(2): 165-176.


Copyright: © 2017 Rama Pillay. This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are cited.


This study explores language attitudes of non-Zulu speakers’ towards isiZulu. A language attitude questionnaire was administered to 127 non-Zulu speakers in the study area. While the principle method of data collection was the questionnaire, semi-structured interviews were also used to collect data. The descriptive and inferential data elicited from the completed questionnaires as well participants’ responses from semi-structured interviews revealed that people are more likely to acquire a new language for instrumental rather than integrative reasons. This is because the economic rewards of learning a new language far outweigh the social rewards. Although the respondents have mixed views on the instrumental and integrative importance of isiZulu; there was general consensus that isiZulu has an important role in a multilingual society.

Keywords: Language attitudes, descriptive and inferential data, instrumental, integrative, consensus, multilingual society, linguistic and cultural diversity.